PR Case Studies

Developing a public relations program for your organization or business begins with researching your key audience or customers, establishing objectives for success, developing and executing an organized plan, and evaluating the outcomes. Successful public relations programs require proactive, strategic planning, blending public relations and marketing strategies and tactics.

Rebranding: Oconomowoc Area School District “Good to Great”

Oconomowoc Area School District branding case study:

“Good to Great: Redefining Your School District’s Brand”

BEFORE

before-OASD

AFTER

after-OASD

National Children’s Study

Community Awareness Campaign

The National Children’s Study was the largest long-term study of children’s health ever attempted. It followed the health of 100,000 children from their mothers’ pregnancies, through the age of 21, observing the influence of environmental factors on asthma, diabetes, allergies, ADHD and other conditions.

As an early “Vanguard” Center, NCS Waukesha County was challenged with building awareness and support of the study in the community to “pave the way” for researchers. Complicating factors included the need to reach women before they became pregnant, strict eligibility criteria, limited geographic range, limits on communications regarding research with human subjects, and multiple agencies with competing interests in the study.

We created a comprehensive, grassroots communications plan, then launched the campaign tagline and graphic look, with a strategy for implementation on a bare-bones budget. Poster images reflected the identity of residents in the targeted neighborhoods as well as healthcare professionals. The campaign helped researchers recruit the required number of study participants to begin work in 2010-11.